Nico Nico Shop / SUGAWARADAISUKE
Architects: SUGAWARADAISUKE / Daisuke Sugawara
Location: Tokyo, Japan
Project Year: 2011
Project Area: 154.19 sqm
Photographs: Takumi Ota
Context and Target
“Nico Nico Shop” is the 1st real space produced by ‘Nico Nico Douga (Harajyuku)’, the most popular video share site in Japan. The design targets for this space are to manage multiple functions, and create a “characteristic body experience”. Deformed grid, Scale extension, and Reflection images are the three factors that create the spatial experience.
Operations
The deformed grid is designed by the integration of the ordinal grid, and various required conditions and activities. The ordinal grid is for the existing structure/facilities. Various required conditions and activities include; prospective lighting, circulation and display. Scale extension is created by the furniture. Abstract origami forms, in three different sizes, make the reality of human scale disappear. Reflection images becomes a key factor with the integration of real and virtual perspectives through the use of mirrors in niches and on furniture faces.
Result
Opposing elements coexist in this space and create a “characteristic body experience”, melding the real and virtual perception. An experience that can be related to Alice in Wonderland.
- Ota Takumi
- Ota Takumi
- Ota Takumi
- Ota Takumi
- Ota Takumi
- Ota Takumi
- Ota Takumi
- Ota Takumi
- Section
- Plan
- Diagram
- Diagram
- Diagram
- Diagram






























































10:30 AM Jun 21st
RT| Nico Nico Shop / SUGAWARADAISUKE: Ota TakumiArchitects: SUGAWARADAISUKE / Daisuke Sugawara Locati… http://bit.ly/ifN5EZ @archdaily
10:30 AM Jun 21st
Nico Nico Shop / SUGAWARADAISUKE http://bit.ly/j5yqZs
10:41 AM Jun 21st
After seeing this link (http://t.co/zJqJeIz) I was reminded of this Perfume video. J-Pop in a stylish environment. http://t.co/lwSvYvx
10:43 AM Jun 21st
Nico Nico Shop / SUGAWARADAISUKE http://archdai.ly/l2OUdj #architecture
10:52 AM Jun 21st
Nico Nico Shop / SUGAWARADAISUKE http://archdai.ly/l2OUdj #architecture
11:27 AM Jun 21st
Nico Nico Shop / SUGAWARADAISUKE http://fb.me/IMA9dujM
11:27 AM Jun 21st
Nico Nico Shop / SUGAWARADAISUKE: Ota Takumi Architects: SUGAWARADAISUKE / Daisuke Sugawara… http://goo.gl/fb/ASCfj
11:33 AM Jun 21st
Nico Nico Shop / SUGAWARADAISUKE: Architects: SUGAWARADAISUKE / Daisuke Sugawara Location: Tokyo, Japan Project … http://bit.ly/lms0Ry
11:36 AM Jun 21st
ニコニコショップがArchDailyに取り上げられたようだ。菅原大輔ってどっかで聞いたことあると思ったら大学の先輩だった Nico Nico Shop / SUGAWARADAISUKE | ArchDaily http://t.co/taqnbYg via @archdaily
11:40 AM Jun 21st
Nico Nico Shop / SUGAWARADAISUKE http://archdai.ly/l2OUdj #architecture
11:47 AM Jun 21st
Nico Nico Shop / SUGAWARADAISUKE | ArchDaily: Architects: SUGAWARADAISUKE / Daisuke Sugawara… http://bit.ly/lVhBGu http://www.cubestudio.info
12:17 PM Jun 21st
Nico Nico Shop – ArchDaily. http://bit.ly/jqQ1d9
2:10 PM Jun 21st
ニコニコショップがArchDailyに取り上げられたようだ。菅原大輔ってどっかで聞いたことあると思ったら大学の先輩だった Nico Nico Shop / SUGAWARADAISUKE | ArchDaily http://t.co/taqnbYg via @archdaily
2:13 PM Jun 21st
ニコニコショップが国際的なデザインサイト、アーキデーリーで紹介されました。宜しければ是非! @archdaily: Nico Nico Shop / SUGAWARADAISUKE http://t.co/EJpRKb4 #architecture
2:15 PM Jun 21st
Thanks RT @Freddie_covi: Japanese design: Nico Nico Shop / SUGAWARADAISUKE http://t.co/GH1RhqB
2:17 PM Jun 21st
THANKS for your retweet. RT @ARCILOOK: Nico Nico Shop / SUGAWARADAISUKE http://t.co/j1CEWpe
2:23 PM Jun 21st
ニコニコショップが国際的なデザインサイト、アーキデーリーで紹介されました。宜しければ是非! @archdaily: Nico Nico Shop / SUGAWARADAISUKE http://t.co/EJpRKb4 #architecture
2:24 PM Jun 21st
THANKS for your retweet. RT @ARCILOOK: Nico Nico Shop / SUGAWARADAISUKE http://t.co/j1CEWpe
2:29 PM Jun 21st
@rtokunaga @tomo1016 皆さんのお陰で、ニコニコショップが国際的なデザインサイトで紹介されました!感謝! @archdaily: Nico Nico Shop / SUGAWARADAISUKE http://t.co/EJpRKb4 #architecture
3:09 PM Jun 21st
すごいね!RT @sugawaradaisuke: ニコニコショップが国際的なデザインサイト、アーキデーリーで紹介されました。宜しければ是非!http://t.co/EJpRKb4 #architecture
3:31 PM Jun 21st
Nico Nico Shop / SUGAWARADAISUKE http://bit.ly/j5yqZs
4:04 PM Jun 21st
@knagata_mac 先が見えるという、例。けどたぶんこんなつまらないデザインはできないと思うから進めてみればいいんじゃないかなーw http://ht.ly/5mVea
10:26 PM Jun 21st
有難い RT @tomo1016: そうそう。最初はこんな感じに洗練されたかっこいい空間だった。はじめてフロアに入ったときの感動を今も覚えてる: Nico Nico Shop / SUGAWARADAISUKE http://t.co/EJpRKb4 #architecture
6:48 AM Jul 14th
ニコ動のあれか ArchDaily – Nico Nico Shop / SUGAWARADAISUKE http://feedproxy.google.com/~r/ArchDaily/~3/stjH7eg7DPQ/