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  • Location: Shibuya, Tokyo, Japan
  • Architects: SUGAWARADAISUKE / Daisuke Sugawara
  • Area: 154.19 sqm
  • Project Year: 2011
  • Photographs: Takumi Ota

© Takumi Ota © Takumi Ota © Takumi Ota © Takumi Ota

From the architect. Context and Target

“Nico Nico Shop” is the 1st real space produced by ‘Nico Nico Douga (Harajyuku)’, the most popular video share site in Japan. The design targets for this space are to manage multiple functions, and create a “characteristic body experience”. Deformed grid, Scale extension, and Reflection images are the three factors that create the spatial experience.

© Takumi Ota
© Takumi Ota


The deformed grid is designed by the integration of the ordinal grid, and various required conditions and activities. The ordinal grid is for the existing structure/facilities. Various required conditions and activities include; prospective lighting, circulation and display. Scale extension is created by the furniture. Abstract origami forms, in three different sizes, make the reality of human scale disappear. Reflection images becomes a key factor with the integration of real and virtual perspectives through the use of mirrors in niches and on furniture faces.

© Takumi Ota
© Takumi Ota


Opposing elements coexist in this space and create a “characteristic body experience”, melding the real and virtual perception. An experience that can be related to Alice in Wonderland.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite:"Nico Nico Shop / SUGAWARADAISUKE" 21 Jun 2011. ArchDaily. Accessed . <>