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  1. ArchDaily
  2. Projects
  3. Retail
  4. Japan
  5. SUGAWARADAISUKE
  6. 2011
  7. Nico Nico Shop / SUGAWARADAISUKE

Nico Nico Shop / SUGAWARADAISUKE

  • 01:00 - 21 June, 2011
Nico Nico Shop / SUGAWARADAISUKE
Nico Nico Shop / SUGAWARADAISUKE, © Takumi Ota
© Takumi Ota

© Takumi Ota © Takumi Ota © Takumi Ota © Takumi Ota +14

  • Architects

  • Location

    Shibuya, Tokyo, Japan
  • Architects

    SUGAWARADAISUKE / Daisuke Sugawara
  • Area

    154.19 sqm
  • Project Year

    2011
  • Photographs

From the architect. Context and Target

“Nico Nico Shop” is the 1st real space produced by ‘Nico Nico Douga (Harajyuku)’, the most popular video share site in Japan. The design targets for this space are to manage multiple functions, and create a “characteristic body experience”. Deformed grid, Scale extension, and Reflection images are the three factors that create the spatial experience.

© Takumi Ota
© Takumi Ota

Operations

The deformed grid is designed by the integration of the ordinal grid, and various required conditions and activities. The ordinal grid is for the existing structure/facilities. Various required conditions and activities include; prospective lighting, circulation and display. Scale extension is created by the furniture. Abstract origami forms, in three different sizes, make the reality of human scale disappear. Reflection images becomes a key factor with the integration of real and virtual perspectives through the use of mirrors in niches and on furniture faces.

© Takumi Ota
© Takumi Ota

Result

Opposing elements coexist in this space and create a “characteristic body experience”, melding the real and virtual perception. An experience that can be related to Alice in Wonderland.

Diagram
Diagram
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Nico Nico Shop / SUGAWARADAISUKE" 21 Jun 2011. ArchDaily. Accessed . <http://www.archdaily.com/144114/nico-nico-shop-sugawaradaisuke/>
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24 Comments

ynbr/pnch · July 14, 2011

??????? ArchDaily - Nico Nico Shop / SUGAWARADAISUKE http://feedproxy.google.com/~r...

???? · June 22, 2011

??? RT @tomo1016: ?????????????????????????????????????????????????????: Nico Nico Shop / SUGAWARADAISUKE http://t.co/EJpRKb4 #architecture

junpe1 · June 22, 2011

@knagata_mac???????????????????????????????????????????????????????w? http://ht.ly/5mVea

Shawna Van Aert · June 21, 2011

Nico Nico Shop / SUGAWARADAISUKE http://bit.ly/j5yqZs

??????? · June 21, 2011

?????RT @sugawaradaisuke: ?????????????????????????????????????????????http://t.co/EJpRKb4 #architecture

???? · June 21, 2011

@rtokunaga @tomo1016 ?????????????????????????????????????????@archdaily: Nico Nico Shop / SUGAWARADAISUKE http://t.co/EJpRKb4 #architecture

Mayu***? · June 21, 2011

THANKS for your retweet. RT @ARCILOOK: Nico Nico Shop / SUGAWARADAISUKE http://t.co/j1CEWpe

?? ???Aiko Shimaya · June 21, 2011

??????????????????????????????????????????????@archdaily: Nico Nico Shop / SUGAWARADAISUKE http://t.co/EJpRKb4 #architecture

???? · June 21, 2011

THANKS for your retweet. RT @ARCILOOK: Nico Nico Shop / SUGAWARADAISUKE http://t.co/j1CEWpe

???? · June 21, 2011

Thanks RT @Freddie_covi: Japanese design: Nico Nico Shop / SUGAWARADAISUKE http://t.co/GH1RhqB

???? · June 21, 2011

??????????????????????????????????????????????@archdaily: Nico Nico Shop / SUGAWARADAISUKE http://t.co/EJpRKb4 #architecture

???? · June 21, 2011

?????????ArchDaily???????????????????????????????????????????Nico Nico Shop / SUGAWARADAISUKE | ArchDaily http://t.co/taqnbYg via @archdaily

Taro Myzk · June 21, 2011

Nico Nico Shop - ArchDaily. http://bit.ly/jqQ1d9

Scott @ Cube Studio · June 21, 2011

Nico Nico Shop / SUGAWARADAISUKE | ArchDaily: Architects: SUGAWARADAISUKE / Daisuke Sugawara... http://bit.ly/lVhBGu www.cubestudio.info

thomas m · June 21, 2011

Nico Nico Shop / SUGAWARADAISUKE http://archdai.ly/l2OUdj #architecture

????????? · June 21, 2011

?????????ArchDaily???????????????????????????????????????????Nico Nico Shop / SUGAWARADAISUKE | ArchDaily http://t.co/taqnbYg via @archdaily

Architecture+Molding · June 21, 2011

Nico Nico Shop / SUGAWARADAISUKE: Architects: SUGAWARADAISUKE / Daisuke Sugawara Location: Tokyo, Japan Project ... http://bit.ly/lms0Ry

Erik Joya · June 21, 2011

Nico Nico Shop / SUGAWARADAISUKE: Ota Takumi Architects: SUGAWARADAISUKE / Daisuke Sugawara… http://goo.gl/fb/ASCfj

ARCILOOK · June 21, 2011

Nico Nico Shop / SUGAWARADAISUKE http://fb.me/IMA9dujM

Luiz Dumont · June 21, 2011

Nico Nico Shop / SUGAWARADAISUKE http://archdai.ly/l2OUdj #architecture

Fernando nañez · June 21, 2011

Nico Nico Shop / SUGAWARADAISUKE http://archdai.ly/l2OUdj #architecture

Phaidon York · June 21, 2011

After seeing this link (http://t.co/zJqJeIz) I was reminded of this Perfume video. J-Pop in a stylish environment. http://t.co/lwSvYvx

Architecture Network · June 21, 2011

Nico Nico Shop / SUGAWARADAISUKE http://bit.ly/j5yqZs

Travel Writer · June 21, 2011

RT| Nico Nico Shop / SUGAWARADAISUKE: Ota TakumiArchitects: SUGAWARADAISUKE / Daisuke Sugawara Locati... http://bit.ly/ifN5EZ @archdaily

···

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