Glocal Design Station / ROW Studio

© Sófocles Hernández

Architects: ROW Studio / Álvaro Hernández Félix, Nadia Hernández Félix, Alfonso Maldonado Ochoa
Location: ,
Project Year: 2011
Project Area: 23.97 sqm
Photographs: Sófocles Hernández

We were invited by Glocal Design Magazine to design their exhibition booth for a design and furniture fair in Mexico City. The construction and material for the booth was sponsored by Masisa, the leading manufacturer of MDF panels in Latin America who requested that the structure should showcase a large range of their finishes as a way to sample the possibilities of the material. We chose two color sequences, one from black to white including some wood texture materials and the other one ranging from dark green to orange.

© Sófocles Hernández

Since the MDF panels can’t be bent to generate curves we decided to use them as a sequence of plans that would generate the virtual form of a complex curved surface as the wireframe negative of the volume contained in a orthogonal box made by the module of the panels cut with a cnc router. When the plans intersect in the three directions of space they form a grid of shelves that serve as display and storage space for the magazines and other products.


The whole booth was intended as a resting station, where the visitors to the fair can take a seat and read the magazine while sheltered inside a wrapping cocoon that keeps them away from the surrounding noises, lights and agitation. Four twisted elements act both as benches and as storage space.

© Sófocles Hernández

The 170 components of the Glocal Design Station where assembled and presented for the first time in Habitat Expo in Mexico City from 26th to the 28th of May 2011 and will be present in several other trade fairs for the rest of the year. Once this year’s exhibition cycle is over it will become a permanent feature of the meeting room of the publisher’s offices.

© Sófocles Hernández

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Glocal Design Station / ROW Studio" 18 Jun 2011. ArchDaily. Accessed 27 May 2015. <>
  • Hater

    WTF… Jakob and Macfarlane did this exact project like 10 years ago. This is not even arguable as inspiration… It is plagerism pure and simple.

    • GReyed

      I guess you could name that project…

    • c-archt

      oh so now any technique needs to be invented from stratch, this means we’ve been ripping of the romans everytime anyone uses an arch? if you see both projects the jakob and macfarlane bookstore are volumes, this one looks more like contained space.

      I’m glad you are using that nickname, its probably the only honest part of your whole comment.

  • Carol | Editor

    Creative design, I think it may get me dizzy though

  • Garima G

    Can someone pls tell me what material is it?

    • Bert