New Concept Stores for Jeweler Franchise Zlatarne Celje / OFIS arhitekti


Architects: OFIS arhitekti
Location: , Slovenia
Design team: Rok Oman, Spela Videcnik, Sergio Silva Santos, Kiki Marien, Katja Aljaz, Janez Martincic, Janja Del Linz
Project year: 2010 – 2011
Photographs: OFIS arhitekti

© OFIS arhitekti

The project involves the development of a new concept stores for company Zlatarne Celje.

New design concept stands for 100 new jeweler stores of 3 types:
-high street flagship stores
-shopping centre shop points
-gold investment center points

© OFIS arhitekti

The project concept derived from a bank’s safety deposit boxes and is implied in all 3 store types (shopping centre shop points, high street flagship stores and investment center points).


In both the shopping centre and high street stores the concept is adapted to create a warm domestic feeling inside. In the investment centre however, the feeling and appearance is much more reminiscent of a steel bank vault containing the safety deposit box.

The pilot project (prototype) developed the smallest of these units (approximately 15 – 30m2) in one of the shopping malls.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "New Concept Stores for Jeweler Franchise Zlatarne Celje / OFIS arhitekti" 18 Jun 2011. ArchDaily. Accessed 30 May 2015. <>
  • Karen Pautz

    Like the flying wooden boxes in the space. Go well together with the envelope

  • wu ge


  • Manuel Malagon Alvarez