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  7. De Beers Ginza Building / Jun Mitsui & Associates Architects

De Beers Ginza Building / Jun Mitsui & Associates Architects

  • 01:00 - 28 April, 2011
De Beers Ginza Building / Jun Mitsui & Associates Architects
De Beers Ginza Building / Jun Mitsui & Associates Architects, © Naoomi Kurozumi
© Naoomi Kurozumi

© Naoomi Kurozumi © Naoomi Kurozumi © Naoomi Kurozumi © Naoomi Kurozumi +15

From the architect. Ginza is one of the most famous commercial districts even in the world. Marronnier Street is a gracious, active street lined with creatively designed buildings. The DE BEERS Ginza Building design is intended to reflect the sophisticated Ginza streetscape and fit appropriately into this dynamic context.

© Naoomi Kurozumi
© Naoomi Kurozumi

In the process of the design, the first image that came to mind was a twisting form of light in motion. A ribbon of light coming out of the earth sparkles in the atmosphere as an aurora with ever-changing color and form. The DE BEERS Ginza building representing gracious light like aurora was felt most appropriate for the site.

© Naoomi Kurozumi
© Naoomi Kurozumi

The fluid and flexible form of the building was also inspired by the beauty of the female outline. The sparkling light on the surface of the gently curved form of the building subtly suggests the shimmering reflection of diamond. This was the aesthetic essence of the DE BEERS Ginza building design.

© Naoomi Kurozumi
© Naoomi Kurozumi

The expression of the curtain wall varies continuously as it ascends and as it reflects the ever-changing appearance of the sky. The exterior surface of the building reflects the sunlight and Ginza city lights in a subtle way and the impression of the façade as time passes. On the exterior of the building, specially-finished stainless steel pipes are horizontally laid-out creating sparkles of light throughout the surface of the building.

© Naoomi Kurozumi
© Naoomi Kurozumi

Throughout history, the Ginza district has been an incubator for design trends reflecting the changing times. I hope that the DE BEERS Ginza building becomes an integral part of Ginza history. Its design is intended to reflect the excitement and importance of Ginza’s ever-changing appearance.

© Naoomi Kurozumi
© Naoomi Kurozumi
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "De Beers Ginza Building / Jun Mitsui & Associates Architects" 28 Apr 2011. ArchDaily. Accessed . <http://www.archdaily.com/130799/de-beers-ginza-building-jun-mitsui-associates-architects/>
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54 Comments

reza soleymani-iran · August 20, 2013

wery creative design in 4 dimansions.

. · May 09, 2012

De Beers Ginza Building / Jun Mitsui & Associates Architects | ArchDaily http://t.co/2g435ycq

Better Blender · May 09, 2012

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UFO Bob's · May 09, 2012

De Beers Ginza Building / Jun Mitsui & Associates Architects | ArchDaily http://t.co/1NYluqet

Shivani Soni · April 03, 2012

Hello Debeers, Hello Ginza: Nicely done reflecting Ginza streetscape - De Beers Ginza Building: http://t.co/spD49Wwv via @archdaily

Jeff Reininger · January 01, 2012

@kyleburkholder Apparently De Beers has a few pennies in the bank. http://t.co/4OoAF0zp

Emmanuel Garcia · December 31, 2011

#in who says building envelope design has to be boring and repetitive?http://t.co/dd0Ut5l7

JAG Design · December 31, 2011

#in who says building envelope design has to be boring and repetitive?http://t.co/dd0Ut5l7

Japoné' culo alrevé' · July 11, 2011

(espectacular) De Beers Ginza Building / Jun Mitsui & Associates Architects | ArchDaily http://t.co/fS93Sh6 vía @archdaily

Candy D. · July 04, 2011

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Vivek Patel · July 02, 2011

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Bruno Bellomo · July 02, 2011

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giacomo abbà · May 10, 2011

http://is.gd/qtRDJ2 @plethoraapp

adspedia · May 06, 2011

Wanna live here? Kinda twisted huh? http://is.gd/qtRDJ2 @plethoraapp

steven morris cross · May 04, 2011

De Beers Building in Ginza is drunk...
yet awesome. http://t.co/mcI0pHy via @archdaily

Eric Crabtree · May 03, 2011

Understatement: nice curves! Check it out: http://is.gd/qtRDJ2 @plethoraapp

Djerad Sofiane · May 03, 2011

http://t.co/SDwhAUO ou comment donner une forme plus flexible à l&#39image de l&#39acier, matériau moderne.

Djerad Sofiane · May 03, 2011

J&#39ai pas l&#39habitude d&#39apprécier l&#39architecture organique, mais là http://t.co/SDwhAUO

e-adeia.gr · May 03, 2011

http://is.gd/qtRDJ2 @plethoraapp

DCorbeil · May 02, 2011

Ginza&#39s twisting tower... @Neko_kat http://is.gd/qtRDJ2 @plethoraapp

Khadija Durbar · May 02, 2011

Totally twisted-Love it! "De Beers Ginza Building / Jun Mitsui & Associates" Architects http://t.co/sCDlQrJ via @archdaily

Ariana Sosa · May 02, 2011

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knock · May 01, 2011

eat that FOG ... these are some beautiful curves

Andrew · April 30, 2011

I am usually not impressed with shapely architecture, but this is very appealing to me.

Studio Rodar · April 30, 2011

Love the front and side facade articulation and corner details #architecture #design http://t.co/UnrmfMy via @archdaily

Gergely Szabó · April 30, 2011

De Beers Ginza Building in Tokyo / Jun Mitsui & Associates Architects http://ow.ly/1sK2t0

R. Girard · April 30, 2011

Tomorrow I stop drinking!

Cristiano Klipel · April 29, 2011

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Truman Boyes · April 29, 2011

De Beers Ginza Building / Jun Mitsui & Associates Architects http://zite.to/jkXuAX; I love this building, so feminine and graceful

Transparence · April 29, 2011

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JK · April 29, 2011

Wow, that's some crazy building. It actually looks good..

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Grant Adams · April 29, 2011

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up_today_arch · April 29, 2011

Thank you for executive drawings...

Architecture+Molding · April 29, 2011

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Christophe C. · April 29, 2011

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...actually that's google view.

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