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  6. 2011
  7. Beblond Store in Stuttgart / raumspielkunst

Beblond Store in Stuttgart / raumspielkunst

  • 01:00 - 15 April, 2011
Beblond Store in Stuttgart / raumspielkunst
Beblond Store in Stuttgart / raumspielkunst, © Michael Eckel
© Michael Eckel

© Michael Eckel © Michael Eckel © Michael Eckel © Michael Eckel +18

From the architect. The brand development “Beblond“ complements the services around professional hair-care with a specialized environment dedicated to sustainable coloring, dyeing and styling. This sophisticated service which already conquered the United States should now be imported to Europe.  Our clients – professionally trained for this creative service have proven their skills during numerous fashion events and roadshows and now intend to increase the popularity of their brand together with the associated products they use.

© Michael Eckel
© Michael Eckel

Raumspielkunst took the challenge of designing the first flagship studio.

The two founders of Beblond, Giovanna Ursida and Tom Frietsch asked for a versatile architecture with unobtrusive appearance where the client remains in the focus of attention. Beside that, everybody enjoying the services of styling and dying should have his or her personal space with sufficient intimacy. The studio should be of neutral, white or black appearance. This guarantees neutrality and serves as ideal background for all the fine shades of blond hair. Beside these central themes the new location of Beblond should radiate comfort and modern elegance and attract people of conservative as well as progressive taste.

© Michael Eckel
© Michael Eckel

The team of raumspielkunst reacted with a concept which contains few, essential elements. A “carpet“ with integrated furniture stretches out around and beneath “hovering“ styling stations. Beside additional secondary service structures like a little tea kitchen, a space for mixing all individual colors and an office unit, this essential, central floating element can be detached and rotated to serve as sitting furniture for temporary events like shows and workshops. This interactive architectonic approach to gain functional space by using elements with double functionality has the extra advantages of forming an expandable object ready to be arranged in numerous ways. The new studio of Beblond is therefore a highly adaptable service world with increased efficiency. It is capable to evolve around a demanding client and his personal needs in Stuttgart and future locations.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Beblond Store in Stuttgart / raumspielkunst" 15 Apr 2011. ArchDaily. Accessed . <http://www.archdaily.com/127340/beblond-store-in-stuttgart-raumspielkunst/>
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11 Comments

(Stuttgart ,Sicherheitsdienste · November 10, 2011

It's truly a nice and useful piece of info. I am happy that you shared this helpful information with us. Please stay us up to date like this. Thanks for sharing.

Ralf · November 04, 2011

Hi,

thank you for this great article.

Good work !

Sebastian Jansson · May 11, 2011

Cool Vibes!

Karl Heinz · May 11, 2011

Such a great Void.

Simon · May 11, 2011

Amazing...I love Raumspielkunst, some pretty nice projects.
This one I visited on my trip across europe...great!

Travel Writer · April 16, 2011

RT| Beblond Store in Stuttgart / raumspielkunst: © Michael Eckel
Architects: raumspielkunst
Location:... http://bit.ly/enwKtn @archdaily

Scott @ Cube Studio · April 16, 2011

Beblond Store in Stuttgart / raumspielkunst | ArchDaily: Architects: raumspielkunst Location... http://bit.ly/f9QBBJ www.cubestudio.info

Architecture+Molding · April 16, 2011

Beblond Store in Stuttgart / raumspielkunst: Architects: raumspielkunst
Location: Stuttgart, Germany
Project ar... http://bit.ly/fTfqYS

Studio Rodar · April 16, 2011

Clever use of stacked magazines... Beblond Store in Stuttgart / raumspielkunst #Interiors #Design http://t.co/JzyRByj via @archdaily

Erik Joya · April 16, 2011

Beblond Store in Stuttgart / raumspielkunst: © Michael Eckel Architects: raumspielkunst… http://goo.gl/fb/eLgmu

Bocetos Digitales · April 16, 2011

Beblond Store in Stuttgart / raumspielkunst: © Michael Eckel
Architects: raumspielkunst
Location: Stuttgart, Ger... http://bit.ly/fTfqYS

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