Astrium Nature Select Shop / Popular Architecture


Popular Architecture has shared with us their competition entry for the proposed Astrium Nature Select Shop in , Taiwan. While the Brooklyn based firm’s proposal did not win, the design provides an interesting aesthetic and retail solution. More images and a brief description after the jump.

Courtesy Popular Architecture

Our design for Astrium Nature’s new select shop spatializes the company’s philosophical interest in wood as a material embodying growth and renewal.

Courtesy Popular Architecture

From Astrium’s existing logo, we extract an abstract tree able to articulate the different needs for the two labels featured in the shop: accessory designer Hikaru Matsumura on the ground floor, and the menswear line the Viridi-anne in the basement.

Courtesy Popular Architecture

For Matsumura, the trees act as a display system dramatizing the six meter high space, with mirrored walls multiplying the trees to strengthen the feeling of an abstract forest.

Courtesy Popular Architecture

For the Viridi-anne, the ‘trunks’ of the trees expand to support clothing racks on their exteriors. On their interiors, the trunks become changing rooms.

Courtesy Popular Architecture
Cite: Jarz, Hank. "Astrium Nature Select Shop / Popular Architecture" 22 Jan 2011. ArchDaily. Accessed 21 Apr 2015. <>
  • ArchiChavo

    Seems like a small scale version of plan-b’s orquideorama in Medellin.

  • up_today_arch

    This idea is to the point for open space… for interiors I’m not sure….